Digitalisation vs. Digital Transformation

What is the difference?

There is a lot of talk these days about digitalisation and digital transformation. But what is the difference? And can FELLOWPRO AG with DocBits do both? And what does the image have to do with it?

Simply put, digitisation is the process of transforming physical or analogue information into a digital form, while digital transformation refers to the broader concept of using technology to change the way a company works. In the first step, you can think that FELLOWPRO AG with DocBits primarily focus on digitalisation.

In many client projects, we transform your paper documents into searchable and shareable digital files. This way you can more easily find what you need when you need it and work more efficiently.

But is there a difference between digitalisation and digital transformation?

In short, digitalisation is a means to an end, while digital transformation is the result of this process. Companies that undergo digital transformation are those that have changed the way they work by using digital technologies to better achieve their goals.

An example of a company that has undergone a digital transformation is Amazon started with a simple goal: to be the largest online bookstore in the world. But through the use of digital technologies, the company has transformed itself into a global e-commerce powerhouse, offering everything from books and music to food and clothing.

What are the phases of digital transformation?

There are three stages of digital transformation:

  • In the first stage, called “digitalisation”, a company begins to use digital technologies to automate manual processes and achieve efficiency gains.
  • In the second stage, “digital optimisation”, a company begins to use data and analytics to improve decision-making.
  • The third stage, “digital transformation” means that a company uses digital technologies to fundamentally change the way it does business.

Characteristics of the digital transformation

The digital transformation is characterised by four features:

  1. Inevitability
  2. Irreversibility
  3. Immense speed
  4. Uncertainty in execution


For our customer projects, we are already using machine learning algorithms for image recognition. The example was about evaluating how full the vending machine was. Via a camera, this information was evaluated every three hours. Of course, this information can also be obtained via pressure plates or other IOT sensors, but provides even more information for the company.

If you have processes outside of documents, talk to us.

Want to learn more about how this is possible?

Then don’t hesitate to ask us.


Digitalisation vs. Digital Transformation

Image credits: Header- & Featured image by Bild von vecstock on Freepik