UX, short for user experience, refers to the entirety of the experience that a user has when interacting with a product, service or brand. It is about much more than just the design of the user interface (UI) – it encompasses the entire user journey, from the initial perception to the use and follow-up of a product. The aim is to make these experiences as positive, efficient and satisfying as possible.
UX is made up of several dimensions that together result in a holistic user experience:
The user experience is a decisive factor for the success of a product or brand. Good UX:
The user experience is designed in several steps:
UX influences us all the time – whether we are shopping online, using apps, surfing websites or even operating devices such as smart TVs. An example of good UX is intuitive navigation in an app that makes it possible to reach the desired destination quickly and without frustration. A counter-example would be a confusing website that confuses and frustrates the user.
While UI focuses on the interface and interaction, UX is concerned with the entire user experience, including functionality, emotions and the value of a product. A simple example:
UX is the art and science of designing products to delight users and fulfill their needs. It combines psychology, design, technology and empathy to make interactions as effective and enjoyable as possible. A good UX is not just a bonus – it is often the key to a product’s success.
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